• Too busy running projects, no time/money for new idea

• Inside-out focussed

• Lack of innovative thinking

• Communication … Shared …. Not done

• Business blind spots

• One approach which is leading (CEO’s)

• Organised in separate entities

• Co-operation … Silo’s … Commerce/technology

• To much focus on short term results, much of the same

• Distance from consumer insights

• Organisation not motivated to work as a team to a common goal

• No one knows who the next client is

• Settle for good instead of great

• No insight in possibilities

• Missing: Strategy vision ==> Focus

• Lack of focus = spread to thin

• Lack of market orientation

• To many ideas – no focus

• No room to do feasibility, risk investments

• Short term targets stop long term thinking

• Complete disorder between employees about strategies

• My management doesn’t want to hear about it.

• No incentives, no rewards

• Short term financial focus

• No vision what the future could look like

• Lack of diversity in team

• Lack of ownership of innovations

• To get aligned with different departments

• Lack of attention, dedicated process

• Lack of common means

• No management support

• Limitation: product qty … Sales !! mindset

• Managers have identified themselves with projects / difficult to select projects

• Lack of culture of innovation

• Fear for new ? processes / value generators

• …../ focus/Available VC

• Technology focus / Trust/believe ?

• People / Culture / teamwork

• Lack of time&money

• "Yes But" culture

• Money is on old patterns

• People and procedures stick to old problems

• Internal processes

• Risk / Implementation / DO IT / Review

• Mature industry, commoditisation , no attention to the fuzzy front end

• Lack of execution disciplines

ORTHODOXIES

• We sell products
• Under which brand can we put it
• Your story is only worthwhile if it is published in a peer reviewed non-Dutch journal
• We don’t have production lines for that
• Consistent
• We publish scientific information
• It should be academic (knowledge)
• What I think we will do
• This is what the customer wants (Is it really?)
• We need clinical proof for all our products
• We put all ingredients into one product and put it in the same packaging
• Right / Complete
• Solution must be reproducible and sell in big quantities
• Integrate business solutions
• Our customers are extremely conservative
• We got 10% growth last year, so we must have done it right
• Based on old technology
• Sell more beer
• One beer, one recipe
• Financial results first!
• Pan-European solutions
• You have to produce in batch sizes to get the quality correct
• My local customers are totally different than ….